Data is only useful when it changes a decision. The fix isn’t more data — it’s the right six numbers on a single dashboard you actually check.
1. Revenue (and its trend)
Not just this month’s total, but the direction. The trend line is the story. Track it weekly.
2. Gross margin
Revenue minus the direct cost of delivering it, as a percentage. Watch it for slow erosion — often the first sign of a pricing or cost problem.
3. Cash on hand & runway
How much cash you have, and how many months it covers. The number that determines whether you sleep at night.
Six numbers you check weekly beats sixty you check never.
4. Accounts receivable aging
How much you’re owed, by how overdue it is. Rising receivables can mask a cash problem behind healthy-looking revenue.
5. Customer acquisition cost vs. value
What it costs to win a customer against what they’re worth over time. When these converge, growth stops paying for itself.
6. Your one north-star metric
Every business has one number that predicts the rest — booked jobs, active subscriptions, billable hours. Identify yours.
Where FZN Digital fits: we design clean KPI dashboards from your real financial data, so you spend time deciding — not data-wrangling.